Discover how QuintoAndar reduced INP by 80% and increased conversions by 36%, and learn how Uxify’s INProve optimizer brings the same performance improvements to any website.

Google Chrome has reintroduced its Soft Navigations API in a new origin trial — an updated version of the API previously available for experimental testing. While still in its trial phase, this API aims to solve a long-standing challenge: accurately measuring performance on single-page applications (SPAs). Here's why this matters for marketers, SEO specialists, and business leaders alike.

Chrome 138 is packed with updates that go beyond the usual DevTools refinements. This release puts performance and AI front and center—giving developers new tools to manage speculative caching more precisely and introducing browser-native APIs for translation, language detection, and summarization. For businesses, that means faster experiences and smarter automation with fewer dependencies.

AI took center stage at Google I/O 2025. From smarter search to faster performance, here’s how Google is using AI to redefine how users experience the web.

Discover key performance trends and improvements from Q1 2025, including faster load times, better engagement, and UX insights.

T-Mobile’s focus on optimizing Core Web Vitals led to substantial improvements in user experience and business outcomes. Learn how performance-driven strategies can transform your website.

Discover Chrome 134 DevTools’ latest updates, including enhanced privacy controls, smarter performance testing, and debugging improvements. Learn how these features help businesses optimize speed, engagement, and site performance. 🚀

At Interop 2025, a major cross-browser initiative led by Google, Apple, Mozilla, and other industry leaders, an exciting announcement was made: Safari and Firefox will finally support two key web performance metrics:

Google just rolled out a major update to how it measures website speed using real-world data from CrUX and the CrUX API. Learn how this impacts SEO, ads, and user experience and how to optimize your site for better rankings and conversions.

Discover expert predictions for web performance in 2025, including INP optimization, AI tools, and new browser technologies. Learn how businesses can adapt and thrive with actionable insights and strategies.