What they do
Gaprise is a Tokyo digital marketing company founded in 2005. Since 2012 it has brought overseas marketing technology to Japan, partnering with vendors such as Yotpo, Optimizely, VWO and Speed Kit, and supporting Japanese brands as they adopt them. The team covers analytics, A/B testing, personalisation, site speed, UGC, advertising and project management. Most of their retail work is with fashion and apparel brands, alongside food and wine, outdoor and catalogue retailers, and they also work with large marketplaces and online finance services.
Who they suit
Gaprise suits Japanese retailers and ecommerce brands that want to improve conversion with tools already proven in other markets, and need a local team to choose, implement and run them. Their strength is the layer on top of the store: understanding visitor behavior, testing changes and making pages faster. Brands that find global software hard to adopt without Japanese-language support get the most value, since Gaprise handles both the technology and the relationship with the overseas vendor.
