Research and strategies to improve web user experience
Slow and stuck clicks cost you sales. Meet INProve, the Uxify agent that fixes INP automatically, with up to 84% improvement and no code changes.
Updated on September 8, 2026
Eight post-purchase upsell apps for Shopify compared across the thank-you page, order status page and order-edit window with pricing and free plans.
Updated on September 7, 2026
Get your Shopify store ready for Easter 2026 with expert tips and tools to improve speed, boost conversions, and enhance the customer experience.
Updated on September 6, 2026
Funnels are live, Reality now tracks abandoned orders and forms, and our AI optimization agents deliver a deep dive on the jobs done. Here is the month, grouped by the job each release does.
Updated on September 2, 2026
Seven CRO practitioners on what AI actually changes. The weeks between spotting a problem and fixing it disappear, judgment becomes the scarce skill, and you are suddenly optimizing for AI agents as well as people.
Updated on August 28, 2026
CrUX, RUM, and synthetic monitoring measure web performance in very different ways. Here is what each one is, how they compare, and when to use each.
Updated on August 21, 2026
Roughly 70% of carts are abandoned. Here's how to reduce cart abandonment at the five moments shoppers quit, with the data behind each and a fix you can ship.
Updated on August 17, 2026
Reality, five agents, and the case for CRO that runs every day instead of every quarter.
Updated on August 13, 2026
Shopify DotDev 2026 Toronto recap with key takeaways for agencies, merchants and app developers, including Sidekick and Shopify’s agentic commerce direction.
Updated on August 11, 2026
Discover 10 easy-to-use Shopify apps that improve speed, enhance SEO, and boost conversions, helping you optimize your store's performance efficiently.
Updated on August 5, 2026
