Research and strategies to improve web user experience
Nearly 7 in 10 carts are abandoned. Learn how to turn abandoned cart replies into CRO tests: tag questions, check session data and test one fix at a time.
Updated on September 24, 2026
Where Shopify stores lose conversions from homepage to checkout, with MindArc and Checkout Components data on what to fix on each page and between them.
Updated on September 24, 2026
Learn how LLM SEO works and how to optimize your content for ChatGPT, Perplexity, Gemini, and AI search engines using proven AI visibility strategies.
Updated on September 23, 2026
Shopify theme performance ranges from 43% to 97% passing mobile Core Web Vitals. See the 5 numbers to check before BFCM, and the fixes that fit your calendar.
Updated on September 16, 2026
Slow and stuck clicks cost you sales. Meet INProve, the Uxify agent that fixes INP automatically, with up to 84% improvement and no code changes.
Updated on September 8, 2026
Eight post-purchase upsell apps for Shopify compared across the thank-you page, order status page and order-edit window with pricing and free plans.
Updated on September 7, 2026
Get your Shopify store ready for Easter 2026 with expert tips and tools to improve speed, boost conversions, and enhance the customer experience.
Updated on September 6, 2026
Funnels are live, Reality now tracks abandoned orders and forms, and our AI optimization agents deliver a deep dive on the jobs done. Here is the month, grouped by the job each release does.
Updated on September 2, 2026
Seven CRO practitioners on what AI actually changes. The weeks between spotting a problem and fixing it disappear, judgment becomes the scarce skill, and you are suddenly optimizing for AI agents as well as people.
Updated on August 28, 2026
CrUX, RUM, and synthetic monitoring measure web performance in very different ways. Here is what each one is, how they compare, and when to use each.
Updated on August 21, 2026
