Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.
Learn what First Contentful Paint (FCP) is, why it shapes users' first impression of your website, and how improving it can reduce bounce rates and increase conversions.
Learn morePerformance Optimization is the process of improving your website's speed and responsiveness by reducing loading times and eliminating performance bottlenecks. A faster site creates a better user experience, improves conversions, and helps maximize the value of your traffic.
Learn moreRepeat Purchase Rate (RPR) measures the percentage of customers who return to make another purchase. It's a key indicator of customer loyalty and long-term revenue growth, showing how well your business retains customers over time.
Learn moreSession Replay lets you watch recordings of real user visits to see how people interact with your website and where they encounter friction. It helps uncover usability issues that analytics alone can't explain.
Learn moreAverage Order Value (AOV) measures the average amount a customer spends per order on your store. It’s one of the most powerful ecommerce growth metrics because increasing AOV boosts revenue without requiring more traffic or higher ad spend.
Learn moreThe Critical Rendering Path is the sequence of steps a browser takes to convert HTML, CSS, and JavaScript into pixels displayed on the screen. Optimizing this process helps pages load faster, improves perceived performance, and creates a smoother user experience.
Learn morePogo sticking happens when users quickly return to search results after clicking a page that failed to meet their expectations. It’s a strong signal of poor user experience, often caused by irrelevant content, slow load times, confusing navigation, or misleading headlines.
Learn moreRage clicks are rapid, repeated clicks on the same element when it fails to respond. They are one of the clearest behavioral signals that a user hit friction severe enough to break their trust in the page.
Learn moreScroll depth tracks how far users progress down a page before stopping or leaving. It reveals whether your content and layout are actually guiding users toward the actions that drive revenue.
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