Glossary

Understand web performance &
digital experience optimization

Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.

Invisible users

Analytics

Learn what invisible users are and how Uxify uncovers visitors that traditional analytics tools can't track.

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User sessions

Analytics Behavior

Learn how user sessions are tracked, measured, and analyzed to understand visitor behavior and engagement.

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First Contentful Paint

Performance

Learn what First Contentful Paint (FCP) is, why it shapes users' first impression of your website, and how improving it can reduce bounce rates and increase conversions.

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Performance Optimization

Performance

Performance Optimization is the process of improving your website's speed and responsiveness by reducing loading times and eliminating performance bottlenecks. A faster site creates a better user experience, improves conversions, and helps maximize the value of your traffic.

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Repeat Purchase Rate

Ecommerce Revenue Analytics

Repeat Purchase Rate (RPR) measures the percentage of customers who return to make another purchase. It's a key indicator of customer loyalty and long-term revenue growth, showing how well your business retains customers over time.

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Session Replay

Behavior User Experience Analytics

Session Replay lets you watch recordings of real user visits to see how people interact with your website and where they encounter friction. It helps uncover usability issues that analytics alone can't explain.

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Average Order Value

Revenue

Average Order Value (AOV) measures the average amount a customer spends per order on your store. It’s one of the most powerful ecommerce growth metrics because increasing AOV boosts revenue without requiring more traffic or higher ad spend.

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Critical Rendering Path

Performance

The Critical Rendering Path is the sequence of steps a browser takes to convert HTML, CSS, and JavaScript into pixels displayed on the screen. Optimizing this process helps pages load faster, improves perceived performance, and creates a smoother user experience.

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Pogo Sticking

User Experience

Pogo sticking happens when users quickly return to search results after clicking a page that failed to meet their expectations. It’s a strong signal of poor user experience, often caused by irrelevant content, slow load times, confusing navigation, or misleading headlines.

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