Glossary

Understand web performance &
digital experience optimization

Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.

Cross-Sell Placement

Ecommerce CRO

Cross-sell placement is where your store shows products that go with what a shopper is buying. The spot decides if an add-on lifts the order or derails it.

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Guest Checkout Flow

CRO Ecommerce

A guest checkout flow lets shoppers buy without creating an account, removing one of the most common reasons people abandon checkout.

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Product Detail Page (PDP) Elements

Ecommerce CRO

PDP elements are the building blocks of a product page, from the gallery and price to the variant picker, reviews and add-to-cart button.

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Interaction Latency

CWV Performance

Interaction latency is the time between a click, tap or key press and the screen visibly responding. It's the raw number behind INP.

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Product Consideration Stage

Ecommerce CRO

The product consideration stage is when a shopper has found a product and is deciding whether to buy it. Most of it happens on the product page.

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Error Rate Monitoring

User Experience Analytics

Error rate monitoring tracks how often real visitors hit broken scripts, failed requests or missing files, so you can fix them before they cost sales.

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Long Tasks

Performance

A long task is any piece of browser work that blocks the main thread for more than 50 milliseconds, leaving clicks and taps waiting in line.

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Shopping Momentum

Behavior CRO

Shopping momentum is the pull a shopper feels to keep buying once they've started. Friction, delays and distractions are what break it.

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DNS Resolution Time

Performance

DNS resolution time is how long the browser takes to turn your domain name into a server address. It's the first delay on every new visit.

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