Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.
Average Order Value (AOV) measures the average amount a customer spends per order on your store. It’s one of the most powerful ecommerce growth metrics because increasing AOV boosts revenue without requiring more traffic or higher ad spend.
Learn moreRevenue Per Visitor (RPV) measures how much revenue, on average, each visit to your website generates. It combines conversion rate and average order value into a single metric, showing how effectively your site turns traffic into actual revenue.
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