Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.
Session Replay lets you watch recordings of real user visits to see how people interact with your website and where they encounter friction. It helps uncover usability issues that analytics alone can't explain.
Learn moreAverage Order Value (AOV) measures the average amount a customer spends per order on your store. It’s one of the most powerful ecommerce growth metrics because increasing AOV boosts revenue without requiring more traffic or higher ad spend.
Learn moreThe Critical Rendering Path is the sequence of steps a browser takes to convert HTML, CSS, and JavaScript into pixels displayed on the screen. Optimizing this process helps pages load faster, improves perceived performance, and creates a smoother user experience.
Learn morePogo sticking happens when users quickly return to search results after clicking a page that failed to meet their expectations. It’s a strong signal of poor user experience, often caused by irrelevant content, slow load times, confusing navigation, or misleading headlines.
Learn moreRage clicks are rapid, repeated clicks on the same element when it fails to respond. They are one of the clearest behavioral signals that a user hit friction severe enough to break their trust in the page.
Learn moreScroll depth tracks how far users progress down a page before stopping or leaving. It reveals whether your content and layout are actually guiding users toward the actions that drive revenue.
Learn moreSession depth measures how many pages a user visits within a single session. Higher session depth signals stronger purchase intent and directly correlates with higher conversion rates.
Learn moreBounce Rate is a web analytics metric that measures the percentage of website sessions that are not considered 'engaged' within Google Analytics 4 (GA4).
Learn moreCart abandonment signals are behavioral and technical indicators that suggest a shopper is likely to leave a website after adding items to their cart without completing a purchase.
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