Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.
Cart engagement rate is the share of cart views where shoppers do something with it, like editing the cart or heading to checkout.
Learn moreProduct engagement rate is the share of product page views where shoppers actually interact with the product, not just land and look.
Learn moreOrder completion rate is the share of shoppers who start checkout and actually place an order. It shows how many of your most motivated buyers you keep.
Learn moreThe checkout confirmation experience is what a shopper sees right after paying, from the thank-you page to the order email, proving the order went through.
Learn morePayment step latency is the time shoppers spend waiting at checkout's payment stage, for the card form to load and the order to go through.
Learn moreA cart preview, or mini cart, is a small panel showing what's in a shopper's cart without leaving the page, with checkout one tap away.
Learn moreCheckout field optimization means cutting, merging and tuning the form fields in your checkout so shoppers type less and finish the order faster.
Learn moreCatalog navigation structure is how a store sorts products into categories, menus and paths. Get it wrong and shoppers can’t find what you sell.
Learn moreProduct bundling logic is the set of rules deciding which products a store sells together, at what price, and how the bundle behaves in stock and cart.
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