Glossary

Understand web performance &
digital experience optimization

Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.

Payment Step Latency

Performance Ecommerce

Payment step latency is the time shoppers spend waiting at checkout's payment stage, for the card form to load and the order to go through.

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Cart Preview (Mini Cart)

Ecommerce CRO

A cart preview, or mini cart, is a small panel showing what's in a shopper's cart without leaving the page, with checkout one tap away.

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Checkout Field Optimization

CRO Ecommerce

Checkout field optimization means cutting, merging and tuning the form fields in your checkout so shoppers type less and finish the order faster.

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Catalog Navigation Structure

User Experience Ecommerce

Catalog navigation structure is how a store sorts products into categories, menus and paths. Get it wrong and shoppers can’t find what you sell.

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Product Bundling Logic

Ecommerce CRO

Product bundling logic is the set of rules deciding which products a store sells together, at what price, and how the bundle behaves in stock and cart.

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Cross-Sell Placement

Ecommerce CRO

Cross-sell placement is where your store shows products that go with what a shopper is buying. The spot decides if an add-on lifts the order or derails it.

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Guest Checkout Flow

CRO Ecommerce

A guest checkout flow lets shoppers buy without creating an account, removing one of the most common reasons people abandon checkout.

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Product Detail Page (PDP) Elements

Ecommerce CRO

PDP elements are the building blocks of a product page, from the gallery and price to the variant picker, reviews and add-to-cart button.

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Product Consideration Stage

Ecommerce CRO

The product consideration stage is when a shopper has found a product and is deciding whether to buy it. Most of it happens on the product page.

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