Glossary

Understand web performance &
digital experience optimization

Clear definitions of the metrics, concepts, and signals that impact site speed, search rankings, user behavior, and revenue.

Cross-Sell Placement

Ecommerce CRO

Cross-sell placement is where your store shows products that go with what a shopper is buying. The spot decides if an add-on lifts the order or derails it.

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Guest Checkout Flow

CRO Ecommerce

A guest checkout flow lets shoppers buy without creating an account, removing one of the most common reasons people abandon checkout.

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Product Detail Page (PDP) Elements

Ecommerce CRO

PDP elements are the building blocks of a product page, from the gallery and price to the variant picker, reviews and add-to-cart button.

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Product Consideration Stage

Ecommerce CRO

The product consideration stage is when a shopper has found a product and is deciding whether to buy it. Most of it happens on the product page.

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Customer Lifetime Value

Revenue Ecommerce Analytics

Customer Lifetime Value (CLV) is the total revenue a customer brings in over the whole relationship, and it sets how much you can spend to win one.

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Repeat Purchase Rate

Ecommerce Revenue Analytics

Repeat Purchase Rate (RPR) measures the percentage of customers who return to make another purchase. It's a key indicator of customer loyalty and long-term revenue growth, showing how well your business retains customers over time.

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Cart abandonment signals

Ecommerce

Cart abandonment signals are behavioral and technical indicators that suggest a shopper is likely to leave a website after adding items to their cart without completing a purchase.

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Product Discovery

Ecommerce

Product Discovery is the process by which users find relevant products on an ecommerce site through navigation, search, filters, and recommendations. When discovery works well, users quickly reach products that match their intent; when it fails, even high-intent visitors leave without ever viewing the items they came for.

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