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What is Order Completion Rate?
Order completion rate is the percentage of checkouts that end in a placed order. Divide the orders placed in a period by the checkouts started in that period, then multiply by 100. If 800 shoppers hit “Checkout” this week and 400 of them reach the thank-you page, you’re at 50%.
You’ll also hear it called checkout completion rate, and it’s the mirror image of checkout abandonment. Your overall conversion rate counts every visitor who lands on the site, including the ones who bounce off the homepage in two seconds, while this number only counts people who already picked their products and tapped through to checkout. So it’s a pretty direct read on the checkout itself: the forms, the shipping options, the payment step and the loading in between.
Ops teams sometimes use the name for the share of placed orders that ship without being cancelled. Same words, different question. Here we mean the checkout version.
What this means for revenue
These are the shoppers you paid the most to get. The ad click is paid for, the product page did its job, the cart is full. Lose them now and you lose the sale at the last step, with all that spend already sunk.
And a few points here are worth real money. Say your store sees 2,000 checkout starts a month with a $70 average order value. At 45% completion that’s 900 orders. Nudge it to 50% and you get 100 more orders, about $7,000 a month, without buying one extra visit.
What drags it down is usually unglamorous. A shipping fee that only shows up on the last screen, a forced account sign-up, a card field that takes ages to appear on an Android phone over 4G, or a “Pay now” button that doesn’t react to the first tap.
How Uxify helps
Funnels shows the paths shoppers take to checkout, how many drop at each step and how much cart value leaves with them. Reality tracks abandoned orders and forms from real sessions and catches JavaScript errors and broken interactions as they happen, so a pay button that quietly fails on one browser doesn’t vanish into an average. Ask Uxi can dig into those numbers with you and point to the step worth fixing first. And Carter steps in when a shopper tries to leave, using the browser’s own “are you sure?” prompt to turn more of those exits into completed orders.
Order Completion Rate FAQs
What’s a good order completion rate?
There isn’t a universal number. It swings with your platform, price point and traffic mix, and with how many people open checkout just to see the shipping cost. Mobile usually trails desktop. Your own trend, split by device, is the benchmark worth watching, especially right after a new app or theme update.
How is it different from conversion rate and cart abandonment rate?
Conversion rate divides orders by all sessions, so it reflects your ads, product pages and pricing as much as your checkout. Cart abandonment rate starts counting at add to cart. Order completion rate starts later, at checkout, which makes it the narrowest of the three. A weak conversion rate next to a healthy completion rate points upstream. The reverse points straight at checkout.
How do I improve order completion rate?
Show shipping costs and delivery dates before checkout, offer a guest checkout and cut every form field you can live without (our checkout field optimization entry has the details). Then check how fast the payment step responds on real phones. The rest of the usual suspects live under checkout friction, and our cart abandonment guide covers the earlier leaks.