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Growth Insights

Research and strategies to improve web user experience

What is Behavioral Analytics? Examples & Tools for 2026

What is Behavioral Analytics? Examples & Tools for 2026

Behavioral analytics reveals how users actually interact with your website beyond basic metrics. This guide shows how to turn those insights into better UX and higher conversions.

Updated on May 2, 2026

Shopify AI in 2026: The complete merchant's guide to every feature, tool, and opportunity

Shopify AI in 2026: The complete merchant's guide to every feature, tool, and opportunity

Shopify shipped 150+ AI features in one release cycle. This guide explains each one, how to activate it, and what to prioritize based on your store's needs.

Updated on April 28, 2026

What is Real User Monitoring (RUM)? Metrics, tools & guide

What is Real User Monitoring (RUM)? Metrics, tools & guide

Learn what Real User Monitoring (RUM) is, how it works, key benefits, and the best RUM tools in 2026 to monitor real-time user experience and performance.

Updated on April 27, 2026

Beyond Core Web Vitals: the website metrics that actually drive revenue in 2026

Beyond Core Web Vitals: the website metrics that actually drive revenue in 2026

Green scores don’t guarantee revenue. This article breaks down the metrics beyond Core Web Vitals - TTFB, rage clicks, scroll depth - and why AI agents are the only way to act on them fast enough to matter.

Updated on April 22, 2026

Ecommerce conversion rate optimization (CRO): Guide & tips

Ecommerce conversion rate optimization (CRO): Guide & tips

Learn what ecommerce conversion rate optimization is and discover proven CRO strategies and tips to turn more visitors into customers.

Updated on April 20, 2026

Core Web Vitals: The complete guide for 2026

Core Web Vitals: The complete guide for 2026

Optimize Core Web Vitals in 2026! Improve LCP, CLS, and INP for faster, more engaging experiences that boost SEO and keep users engaged.

Updated on March 31, 2026

Is Google page speed still a ranking factor in 2026?

Is Google page speed still a ranking factor in 2026?

Is page speed a Google ranking factor in 2026? Learn how it impacts SEO, how Core Web Vitals matter, and how to optimize your site’s speed effectively.

Updated on March 31, 2026

How to optimize website performance: Step-by-step guide

How to optimize website performance: Step-by-step guide

Learn the essential steps you should take when improving your website's performance and avoid common mistakes that can slow load times and overall web performance.

Updated on March 31, 2026

How to improve website speed in 2026 - 10 proven methods

How to improve website speed in 2026 - 10 proven methods

Learn how to increase website speed in 2026 with proven optimization techniques. Improve Core Web Vitals, reduce load time, and boost conversions.

Updated on March 29, 2026

What is Google Lighthouse & How to Use It in 2026

What is Google Lighthouse & How to Use It in 2026

Learn how to use Google Lighthouse, a free tool that helps improve your site’s speed, SEO, and accessibility with actionable audit reports.

Updated on March 25, 2026