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Growth Insights

Research and strategies to improve web user experience

Google I/O 2026 recap: Chrome, performance, and the agentic web

Google I/O 2026 recap: Chrome, performance, and the agentic web

Google I/O 2026 was the most agentic event yet. 15 Chrome updates, new AI models, and a redesigned Search. Here's what it means for site owners.

Updated on May 21, 2026

AI agents & the Shopify app ecosystem: what's changing

AI agents & the Shopify app ecosystem: what's changing

If you're running a Shopify store in 2026, the question isn't which app to install next. It's which AI agent should be running the ones you already have.

Updated on May 19, 2026

What is an Agentic CRO platform? Uxify explained.

What is an Agentic CRO platform? Uxify explained.

Agentic CRO is reshaping how websites get optimized - continuously, by AI agents, instead of in periodic test cycles. This guide breaks down how Uxify's platform works and what changes when optimization runs in hours, not sprints.

Updated on May 13, 2026

What is Behavioral Analytics? Examples & Tools for 2026

What is Behavioral Analytics? Examples & Tools for 2026

Behavioral analytics reveals how users actually interact with your website beyond basic metrics. This guide shows how to turn those insights into better UX and higher conversions.

Updated on May 11, 2026

What is Real User Monitoring (RUM)? Metrics, tools & guide

What is Real User Monitoring (RUM)? Metrics, tools & guide

Learn what Real User Monitoring (RUM) is, how it works, key benefits, and the best RUM tools in 2026 to monitor real-time user experience and performance.

Updated on May 11, 2026

Shopify AI in 2026: The complete merchant's guide to every feature, tool, and opportunity

Shopify AI in 2026: The complete merchant's guide to every feature, tool, and opportunity

Shopify shipped 150+ AI features in one release cycle. This guide explains each one, how to activate it, and what to prioritize based on your store's needs.

Updated on May 11, 2026

Ecommerce conversion rate optimization (CRO): Guide & tips

Ecommerce conversion rate optimization (CRO): Guide & tips

Learn what ecommerce conversion rate optimization is and discover proven CRO strategies and tips to turn more visitors into customers.

Updated on April 22, 2026

Beyond Core Web Vitals: the website metrics that actually drive revenue in 2026

Beyond Core Web Vitals: the website metrics that actually drive revenue in 2026

Green scores don’t guarantee revenue. This article breaks down the metrics beyond Core Web Vitals - TTFB, rage clicks, scroll depth - and why AI agents are the only way to act on them fast enough to matter.

Updated on April 22, 2026

Core Web Vitals: The complete guide for 2026

Core Web Vitals: The complete guide for 2026

Optimize Core Web Vitals in 2026! Improve LCP, CLS, and INP for faster, more engaging experiences that boost SEO and keep users engaged.

Updated on March 31, 2026

Is Google page speed still a ranking factor in 2026?

Is Google page speed still a ranking factor in 2026?

Is page speed a Google ranking factor in 2026? Learn how it impacts SEO, how Core Web Vitals matter, and how to optimize your site’s speed effectively.

Updated on March 31, 2026