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Growth Insights

Research and strategies to improve web user experience

Discounting vs. Experience: What Really Lifts Conversion Rate?

Discounting vs. Experience: What Really Lifts Conversion Rate?

Discounts lift one session. Site speed, recognition and earned loyalty rewards lift every visit after it. Here's how the two levers compare on conversion rate.

Updated on October 19, 2026

AI agents & the Shopify app ecosystem: what's changing

AI agents & the Shopify app ecosystem: what's changing

If you're running a Shopify store in 2026, the question isn't which app to install next. It's which AI agent should be running the ones you already have.

Updated on October 9, 2026

From Homepage to Checkout: where Shopify stores lose conversions and how to save them

From Homepage to Checkout: where Shopify stores lose conversions and how to save them

Where Shopify stores lose conversions from homepage to checkout, with MindArc and Checkout Components data on what to fix on each page and between them.

Updated on October 9, 2026

How to Turn Abandoned Cart Replies Into Ecommerce CRO Insights

How to Turn Abandoned Cart Replies Into Ecommerce CRO Insights

Nearly 7 in 10 carts are abandoned. Learn how to turn abandoned cart replies into CRO tests: tag questions, check session data and test one fix at a time.

Updated on September 24, 2026

Shopify Theme Performance: How to Choose One for BFCM

Shopify Theme Performance: How to Choose One for BFCM

Shopify theme performance ranges from 43% to 97% passing mobile Core Web Vitals. See the 5 numbers to check before BFCM, and the fixes that fit your calendar.

Updated on September 16, 2026

8 Best Post-Purchase Upsell Apps for Shopify (2026)

8 Best Post-Purchase Upsell Apps for Shopify (2026)

Eight post-purchase upsell apps for Shopify compared across the thank-you page, order status page and order-edit window with pricing and free plans.

Updated on September 7, 2026

Tips & tools for an egg-ceptional Shopify store this easter

Tips & tools for an egg-ceptional Shopify store this easter

Get your Shopify store ready for Easter 2026 with expert tips and tools to improve speed, boost conversions, and enhance the customer experience.

Updated on September 6, 2026

The 5 Moments Shoppers Abandon Your Store, and How to Fix Each One

The 5 Moments Shoppers Abandon Your Store, and How to Fix Each One

Roughly 70% of carts are abandoned. Here's how to reduce cart abandonment at the five moments shoppers quit, with the data behind each and a fix you can ship.

Updated on August 17, 2026

Shopify DotDev 2026: Key takeaways and product releases

Shopify DotDev 2026: Key takeaways and product releases

Shopify DotDev 2026 Toronto recap with key takeaways for agencies, merchants and app developers, including Sidekick and Shopify’s agentic commerce direction.

Updated on August 11, 2026

10 Shopify apps for a faster site

10 Shopify apps for a faster site

Discover 10 easy-to-use Shopify apps that improve speed, enhance SEO, and boost conversions, helping you optimize your store's performance efficiently.

Updated on August 5, 2026